Resources · Brand
Brand assets
The xTom logo, avatar and legacy marks. The logo comes as SVG plus transparent PNG and WebP, the rest as PNG with lossless WebP copies. Recolor them freely. Don't change anything else.
The Logo
For light backgrounds
For dark backgrounds
Avatar · 512 × 512 · also our favicon
Legacy marks
Download
Color
These are the colors in the files. Recolor the logo if your design needs something else.
xTom Blue
#0052CC
the X on light backgrounds
Black
#222222
the wordmark on light backgrounds
Light Blue
#B3D4FF
the X on dark backgrounds
White
#FFFFFF
the wordmark on dark backgrounds
Usage
Do
- Recolor the logo to match your design; single-color versions are fine.
- Scale the SVG to any size; it stays sharp.
- Pick the version with more contrast against your background.
- Use the avatar wherever a square mark fits better than the wordmark.
Don't
- Stretch, rotate, skew or otherwise distort the proportions.
- Redraw the X or the letterforms, or change their spacing.
- Add gradients, outlines, shadows or other effects.
- Use the logo to claim a partnership or endorsement that does not exist.
Need a format or lockup that isn't here? Get in touch.